#WMTree

Launched on December 12, WMTree was our company holiday gift and global social media campaign to plant 100,000 trees in the Amazon Rainforest by Earth Day 2020.

With interactions by our global staff, artists such as Coldplay and Charli XCX, and celebrities such as Bella Hadid, we reached our goal on Dec 30.

Additionally, we created a custom instagram filter for the campaign utilizing Spark AR Studio.

Visit the site here.